Company Identity

Creating an identity for your company is very important as it allows you to market and be heard easily amongst a huge crowd. A positive identity enhances your sales and all your marketing plans.

Read the process of creating an identity that becomes a face for your business.

Determining the identity

Before creating one, determine what kind of an identity you would like to create for your business? Do you want to look or sound like a pioneer, or a reliable business partner? Or do you want to be an innovative leader who can be relied upon to create a better world! So, make this choice first. To prepare this part clearly you must also think of these affecting factors

  • The type of business that you are in
  • The target audience
  • The list of competitors for your business

With all these in mind, you can create the base for your identity, which is later the face of your company.

Creating the identity:

The next step is to create the identity, putting the previous plan into action. You have many choices here, taking the help of professional, or do it all yourself, or hire few freelancers. Here are few instructions that you might need to follow for creating a better identity that will stand out in a crowd.

  • Observe and notice other competitor’s logos, and identity
  • Keep graphics to a minimal
  • Make the choice of colour cautiously, as it reflects too many things
  • Keep your fonts minimal, or follow the common standard policy
  • Give a tagline for the identity or logo
  • Think out of the box, innovatively always, to come with great ideas

Market your identity:

Implementing the created identity is the next step in publicising your business or product or company. The tools that you employ to market are very important, so make the choice correctly. Think of the ways you would like to implement them as, like brochures, advertisements, or digital marketing or any other forms, ultimately ensuring that the message is reaching the correct audience and in the right format.

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We all are familiar with logos, we mean what they are! We often recognise a business brand with their logos, like the Apple logo stands for a mobile company, and Nike logo stands for athlete performance. Logos like McDonald's symbolise their company name, and it’s easy to identify.

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