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We all are familiar with logos, we mean what they are! We often recognise a business brand with their logos ...

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Crowdsourcing- the Major Threat To The Logo Industry

We are in an Instant world, where everything needs to be churned out ‘instantly’. This has led to a lot of internal complications and rubbings, that originality has gone down and stealthy habits are in place.

The logo is a representation of the company, in its simplest form. Every company has a logo, or aim to have one, hence creating one is the only solution. But few companies outsource the work to an outsider with the hope of getting best, unique logo in just hours of time because there are plenty of ads promoting the same.

This is called crowdsourcing in the logo designing industry, where the work is handed over to a crowd, for instant delivery.

Threat scenario

This is posing a new threat to the industry, as a lot of people are not doing it the right way. There are many companies who claim to do express customised logos, with only uniqueness. But in reality, what they do is, copy a highly efficient logo, edit them using some great softwares, and finally change the name and deliver to the clients.

When the client is under the impression that he gets a new customised logo, in reality, what you get is a symbol of cheat and mistrust. The client is cheated of a new product, a new design and has been cheated of the branding that has been on their mind.

The threat is not only to clients, but also to genuine designers who are taking all the efforts to create a new design from scratch and hone their skills in bringing out the best logo that is unique and creative and pertaining to the client’s needs. The talent of the designer and his hard-work, creativity are all under threat, with this stealthy crowdsourcing habit or process.

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Importance

We all are familiar with logos, we mean what they are! We often recognise a business brand with their logos, like the Apple logo stands for a mobile company, and Nike logo stands for athlete performance. Logos like McDonald's symbolise their company name, and it’s easy to identify.

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